Mougins, March 2015
Dear Members,
Recently you received a link to a
questionnaire. Already 200 members have taken the time to answer these questions. We thank you
very much for this since your responses, remarks and ideas give us the
necessary knowledge on how you review your membership of RMGC and the Club’s
services.
If you have not yet looked at the questionnaire we invite you
again to do so. Please click on this link to continue:
This questionnaire is part of the efforts of
the committee working on a strategic plan 2015 – 2020. On the request of Rattan Chadha, management and several members Pieter
Schoen (Chairman) put together a committee with the sole purpose to produce a Plan securing RMGC’s
future. The
committee consist of several members, former and current
management.
A strategic plan is the document that results
from a strategic planning process and defines the
following:
• The club’s vision or purpose for being in
existence.
• Where the club wants to be in five years in terms of
its
membership and financial position.
• How it intends to
get there through a set of prioritized actions.
For Royal Mougins Golf Club& Resort the committee has
outlined the following steps to be followed.
Resort Performance Audit
& Market Study
The first phase is to understand the business’ performance in
key areas such as Golf Sales & Marketing, Hotel Sales & Marketing,
Membership Sales & Management, Customer Service and
Operations.
Phase 2 ‐ Development of a
Long‐Term Strategic Plan
Using the information gathered and analysed
from Phase 1, this phase will build a long‐term strategic plan
for RMGC and in so doing also create a business plan and a membership plan for the future growth and management
of the resort.
Planning is vital for a business to develop and to achieve
its potential but it relies on effective implementation if the results are to be
accomplished.
It is obvious that a
thorough strategic plan
helps a club understand its competitive position, members’ priorities and financial position. It
defines vision, aspirations and the steps the club needs to take to
reach its goals. The plan is the result of a
disciplined process that carefully considers market and financial conditions
and members’ expectations. In a fragile economy
and club environment, a strategic plan gives a club its best chance
to grow and achieve best‐in‐class
status.
Please fill out the questionnaire if you have not yet done
so. We NEED your input and thoughts to advance!
Thanking you in advance I remain on behalf of the entire
committee;
Sincerely,
Jurgen Wondergem
Verstuurd vanaf mijn iPhone
